The rise
of the
platinum
elite
Rise of the
platinum elite
Rise of the
platinum elite
Rise of the
platinum elite
Client
Nike
Client
Nike
Client
Nike
Agency
Obscura Digital
Agency
Obscura Digital
Agency
Obscura Digital
Location
NYC
Location
NYC
Location
NYC
Role
Creative Director
Role
Creative Director
Role
Creative Director
Imagine a high school boy discovers a portal into another dimension. Combining live actors, slam dunk champions, projection mapping and real-time visuals to create basketball performance art.
Imagine a high school boy discovers a portal into another dimension. Combining live actors, slam dunk champions, projection mapping and real-time visuals to create basketball performance art.
Imagine a high school boy discovers a portal into another dimension. Combining live actors, slam dunk champions, projection mapping and real-time visuals to create basketball performance art.
The story opens with a young man wandering into his high school gym. As he ties his shoes and gets ready to shoot hoops he opens a doorway into the future of NCAA basketball. He's transported through 8 worlds, each representing one of the Hyper Elite teams. Arizona opens in the desert, followed by Duke in a blue cavernous underworld, Syracuse in a tron-like reflective environment, UNC in a wind-tunnel, Florida on the back of a gator, Baylor in an 8-bit videogame, Kentucky on the moon, and Uconn in the Uconn Forest reimagined with plastic bottle leaves. Woven through the narrative is the story of recycled plastic bottles. Each of the uniforms are made entirely of recycled plastic and this became a key visual device.
The story opens with a young man wandering into his high school gym. As he ties his shoes and gets ready to shoot hoops he opens a doorway into the future of NCAA basketball. He's transported through 8 worlds, each representing one of the Hyper Elite teams. Arizona opens in the desert, followed by Duke in a blue cavernous underworld, Syracuse in a tron-like reflective environment, UNC in a wind-tunnel, Florida on the back of a gator, Baylor in an 8-bit videogame, Kentucky on the moon, and Uconn in the Uconn Forest reimagined with plastic bottle leaves. Woven through the narrative is the story of recycled plastic bottles. Each of the uniforms are made entirely of recycled plastic and this became a key visual device.